Wrentham Premium OutletsOutparcel Expansion
Client: Simon Premium Outlets
Project Location: Wrentham, MA
Scale: Restoration Hardware: 15,100sf
Location is key. This is especially true when positioning retail. Although no tenant spaces were available or large enough to accommodate these anchor tenants within the footprint of the existing Center, an outparcel at the main entrance proved to be a great opportunity.
A more upscale aesthetic was needed to prevent the two tenants from appearing like big boxes placed on the site. Service was also crucial and needed to be coordinated to ensure that deliveries could be made easily but kept out of Shopper’s view as much as possible. HGA worked with both Owner and Tenant to create spaces that would serve their purpose efficiently but also appeal to fans and patrons of the brands. Through careful detailing, brand image incorporation, and jurisdictional and on site coordination, these two tenants, although set apart from the main Center, are still very much tied to its success.